Divino Enoteca SEO
Search Engine Optimisation done right
WHAT WE DID
SEO
Search Engine Optimisation
INDUSTRY
Food / Takeaway
In January 2025, Divino Enoteca — Edinburgh’s acclaimed Italian wine bar and restaurant in the historic Old Town vaults — began an SEO programme with one clear brief: grow bookings by 20%.
Starting with a full technical audit, on-page optimisation, content strategy and link building, we built the foundations for sustained organic growth.
By February 2026, Divino had not just hit the target — it had shattered it. SEO now drives the majority of all table bookings through the ResDiary widget, with estimated monthly revenue from organic search growing by over 177%.
The SEO brief
• Grow bookings by 20%
• Increase organic visibility
• Reduce reliance on walk-ins & third-party platforms
• Build long-term SEO foundations
• Generate measurable revenue from search
What We Did
A full SEO strategy
technical, content & authority.
1
SEO AUDIT & QUICK WINS
• Full technical audit of divinoedinburgh.com
• Fixed redirects, broken links & missing tags
• Resolved 404 errors & indexing issues in GSC
• Improved site health from baseline to 100%
2
TECHNICAL SEO
• Resolved orphan pages, slow pages & crawl errors
• Added missing meta descriptions, H1 tags & alt text
• Fixed Open Graph tags & canonical issues
• Maintained 100% health score from July 2025 onwards
3
CONTENT & KEYWORDS
• Grew organic keywords from 452 to 1,300+
• Published 63 SurferSEO-optimised blog & service pages
• Targeted local, pre-theatre & event dining searches
• Focused on high-intent Italian dining + wine queries
4
LINK BUILDING & AUTHORITY
• Built 5+ high-quality referring domains every month
• 65+ new backlinks over 13 months
• Strengthened domain trust with Google
• Consistent monthly link acquisition strategy
5
TRACKING & REPORTING
• Monitored via Google Search Console & Analytics
• Tracked bookings via ResDiary widget monthly
• Monthly video reports with full KPI breakdown
• Transparent reporting — every booking attributed
