Fava

Fava is a contemporary Greek restaurant that required a strong, authentic brand presence paired with a results-driven digital strategy. Right Proportion delivered a complete creative and marketing solution, ensuring the restaurant stood out visually while driving real customer engagement and bookings.

We began by developing a refined brand identity inspired by modern Greek cuisine, applying it consistently across menu design, printed materials, and restaurant signage. The menus were designed to balance elegance with clarity, enhancing the dining experience while reinforcing the brand’s Mediterranean character.

Professional food and interior photography was produced to capture the atmosphere, freshness, and quality of the dishes. These visuals became a key asset across the website, printed materials, and social media platforms.
The website was designed and developed to be SEO-friendly from the ground up, with fast load speeds, mobile optimisation, and a structure tailored to improve search engine visibility. This helped strengthen Fava’s online presence and improve local search performance in Scotland, particularly in Edinburgh and Glasgow, where competition in the restaurant sector is high.

Alongside the website, we managed and optimised Fava’s social media channels, delivering steady and consistent growth. Through a mix of organic content, targeted PPC campaigns, and strategic optimisation, we achieved excellent results in follower numbers, engagement rates, and restaurant bookings. Paid social campaigns worked alongside organic reach to build brand awareness while converting interest into reservations.

This project demonstrates our ability to combine branding, web design, SEO, photography, and social media marketing for restaurants, delivering measurable results for hospitality businesses across Edinburgh, Glasgow, and the wider Scottish market.