Prince Fredrerick

Prince Fredrerick is an atelier-style guest house in Edinburgh that required a refined visual identity and a calm, elegant online presence. Our work focused on creating a brand and website that reflects the character of the property while remaining clear, functional, and easy to navigate.

We delivered a visually understated brand direction supported by professional photography, capturing the interiors and atmosphere of the guest house to support both storytelling and bookings. These assets were used across the website to create a consistent and welcoming experience for visitors.

The website was designed and developed to be SEO-friendly, with careful attention to structure, page speed, and mobile performance. Keyword research and analysis were carried out in advance, with relevant hospitality search terms implemented throughout the site to improve search visibility. This helped strengthen organic performance for local searches in Edinburgh, while also supporting wider reach across Scotland, including Glasgow.

The result is a clean, elegant website that supports discoverability, reflects the quality of the accommodation, and provides a solid foundation for ongoing organic growth.